Top Ten Management on The Strategic Management Process: An Overview of How to Craft a Strategy For Your Organization


The strategic management process is a series of six methods created to aid organizations adapt their decisions based mostly on the organization’s objectives and its environments.  The key points a single must know about strategic management are incorporated in this overview.  Also incorporated, are some of the a number of critical variables to take into account that could either enhance or inhibit the all round effectiveness of this process. There is a description of the methods and the significant impacts on the organization if appropriately followed. 

The Concept in a Nutshell

Strategic management is focused on the extended-term performance of an organization.  This approach is a strategy managers use to guarantee the decisions they are producing line up with the goals that have been set for the entity.  In company there is often going to be a target to be reached and the very first step of the strategic management approach is to identify that mission.  Soon after identifying the objectives of the company an external evaluation and internal analysis want be performed in order to distinguish the company’s standing.  The fourth step is to formulate tactics to propel the enterprise in the meant path and then management would implement the tactics developed. The last task is to assess the benefits accomplished by conducting this process because it’s vital to know how effective the selected methods were on the organizations functionality.  If any adjustments would be essential then that could be determined right after a thorough evaluation.

The Top Ten Things You Need to have to Know About the Strategic Management Process

There are apparent benefits of following the strategic management process which include the enhancement of lengthy-run efficiency of an organization.  It serves as a indicates to adapt the operations of an entity to the adjustments in the market and the economic climate.  Integrating the separate functional segments of a company is much more simply achieved when strategy is implemented.

Like most models this six-step method is created for more stable environments, so it doesn’t supply for significant unexpected occasions for that reason, the effectiveness of this as a forecasting gadget might be more ambiguous for organizations in extremely dynamic markets. This is a single of numerous approaches that can be employed and may not be effective for all enterprises.

The require for this procedure to be carried out will not end. Even if implementing tactics created enables management to reach their target outcomes, the context in which the firm operates is continuously evolving and there will inevitably be a want to alter techniques, modify applications, or other restructuring.

A mission identifies the good reasons for the company to operate, so it reflects to the personnel and clients the company’s image. This is the first thing that requirements to be done since you have to know exactly where you want to go in order to get there. Some of the main points a mission statement demands to handle are the essential marketplace in which it is doing company in, what it will be contributing to the industry, and what sets it apart from its competitors.

The second and third measures of the strategic management procedure are external and internal evaluation. These two actions combined make up what is known as SWOT evaluation, which identifies the strengths, weaknesses, opportunities, and threats of the organization. This is crucial data to have when formulating the techniques for the entity.

Managing by objectives can be very useful for strategy creating, taking into consideration the technique is for prolonged-term results.   Management by goals is a way for managers and non-managerial workers to agree on the objectives of the organization and this leads to a far better understanding of what the organization is trying to achieve. Setting agreed upon goals to be achieved can provide an avenue to have the mission be performed a lot more accurately by personnel and managers alike.

Implementation is the expression of the method via the organization’s actions and it requires creating environmental aspects a priority to the organization’s structure. Implantation is carried out by means of policies currently being manufactured, technologies currently being adapted to match competitors, modifying the incentive structure of the company, budgets, or many other points, but it includes changing items from how they are to how they need to be.

There are numerous different kinds of organizational tactics that are all based on the objectives to be accomplished.  Some are targeted to broaden the organization or increases the stability of its operations other individuals are focused on combining operations or offsetting the weaknesses of the organization. The principal thing about strategic management is how properly it advances above its existing competitors or likely competitors.

Evaluating the strategic management method is necessary to determine no matter whether the adjustments made had been effective enough in terms of the mission, it helps to see exactly where you are. Evaluations want to be carried out constantly to keep up with the adjustments in the environments and usually they are accomplished quarterly or yearly. Managers may possibly have to change items to make progress toward their goals or their findings might reveal that they have developed an successful technique and their only concern would be to preserve the execution of it.

It’s a drawback to the approach that the company setting is continually changing and adjustments usually have to be manufactured. Based on the dynamics of the surroundings one particular adjust can lead to a adjust in the total method.

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My Take

I believe that it is appropriate for organizations to build tactics with regards to their environments, strengths, threats, and other factors due to the fact of the way issues adjust so rapidly.  This approach impacts every single member of an organization and in turn is affected by every member of the organization. It all boils down to implementation of the method simply because no matter how great the plans for transform could be, without having correct execution there would be no valid indication of how effectively it worked.  Managers need to let for supervision or incentives for personnel and employ people primarily based on their capability to attain organizational ambitions. Robert Kaplan and David P. Norton asked “Why is there such a persistent gap among ambition and efficiency?” and their answer to that query is “The gap arises, we feel, from a disconnect in most organizations among method formulation and method execution…”

You can draw a map to get you to exactly where you want to go but unless of course you follow it you will not get there, but if you do pursue the route you require to take you will certainly meet your location.


(2002). The strategic management approach. Retrieved from

Coulter, Mary, and Stephen P. Robbins. Management. 10th. Upper Saddle River, New Jersey: Pearson, 2009.

Lagace, Martha.  (2006). The office of method management. Retrieved from Harvard Enterprise School Operating Knowledge Web website:

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To contact the author, please email Megan Remy


David C. Wyld ( is the Robert Maurin Professor of Management at Southeastern Louisiana University in Hammond, Louisiana. He is a management consultant, researcher/writer, and executive educator. His blog, Wyld About Organization, can be viewed at He also serves as the Director of the Reverse Auction Analysis Center (, a hub of investigation and news in the expanding globe of competitive bidding. Dr. Wyld also maintains compilations of his student’s publications regarding management ideas (, book testimonials ( and international foods (   

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