How to Sell More Handmade Jewelry By Updating Your Jewelry Designs

As jewelry designers and jewelry marketers,we know it really is important to always supply our handmade jewelry customers some thing new and special. Plus, trends transform requiring you to make subtle adjustments to your
jewelry line. A single of the best approaches to offer you a new appear and take benefit of the trends is to subtly redesign some of your jewelry pieces to give a fresh, updated look. You can then check marketplace these redesigned pieces at shows to gauge the response just before producing them in quantity. Always check the market place prior to taking a new jewelry design and style into production.

So, what adjustments can you make to your handmade jewelry line that will not destroy the integrity of your special appear and nevertheless add freshness to your line? Right here are some tips:

1. Attempt employing a various metal or material in your function.

Previously, I was designing mainly sterling silver jewelry for our bead retailer until finally the trend started to favor gold. I tried producing a handful of gold filled pieces and identified they sold quickly. This resulted in a entire new profit center for my jewelry style company. Occasionally it pays to attempt new design and style approaches!

You could also want to think about incorporating copper into your jewelry line. Each piece that I’ve ever created using copper has sold swiftly and it really is a fantastic metal for redheads! Copper jewelry is also more difficult to locate in the marketplace which gives you a competitive advantage.

If you’re a beader and use mostly semiprecious beads in your necklaces, try adding a handful of ceramic beads with exciting glazed surfaces to your necklaces. These can actually enhance and complement the semiprecious beads.

two. Add a unique clasp or ear wire to your handmade jewelry.

A gorgeous clasp can transform a piece from nice to extraordinary. If you can’t discover a clasp that meets your needs, there is constantly the chance of obtaining a exclusive clasp developed and cast for your by a casting firm. This could be your “signature clasp” which would more serve to brand your jewelry line.

If you’re an earring designer, you know that an fascinating earwire or post can genuinely adjust the look of a pair of earrings. It really is a quick and easy way to add newness to your jewelry line. Some distinctive Bali silver posts can go a extended way towards freshening up your line.

three. Add a handful of interesting focal pieces that you have not used just before.

How about adding a modest dichroic pendant or piece of sea glass to a necklace? A piece of textured metal with a patina surface would also make an intriguing centerpiece to update your jewelry line. I also like concept of using subtle sterling silver tassels to add interest to a necklace. The possibilities are limitless!The point is to try something new but don’t go overboard until you have check marketed. It really is also critical when you make alterations to be confident they are be steady with your overall theme or niche.

four. Try some new color combinations.

Maintain abreast of upcoming color trends. Attempt adding extremely subtle touches of the new, trendy colors to your present jewelry line. Do not go overboard with this! You do not want to compromise your signature search, just give it an updated search.

5. Attempt expanding the kinds of jewelry items you supply.

If you’ve often sold necklaces, bracelets and earrings, attempt check marketing and advertising a handful of associated products this kind of as beaded watches, anklets, beaded rings, beaded hairsticks and so on. One particular of my very best promoting items is a beaded hairstick that I industry to hair salons. The trick is to make confident that these have the very same signature appear as the rest of your collection.

As you can see there are lots of methods to add “newness” to your jewelry line. The essential is to introduce adjustments subtly and gradually primarily based on the benefits of your check advertising and marketing. Shows are an superb medium for test marketing and advertising new handmade jewelry pieces. When you display at a present, often take along a couple of of your check pieces to gauge the response. You might also want to test the market by listing a couple of of your new products on Ebay. This is a fast and effortless way to get feedback on your new suggestions.

The buyer of these days is much more demanding than ones from the past. They seek out new and distinctive jewelry as a kind of self expression. Be prepared to supply them a thing new on a standard basis and you will be rewarded with increased sales.

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